Living and working in Napier can offer many benefits, especially if you're looking for a balance of work, lifestyle, and beautiful surroundings. Here are some reasons why people choose to live and work in Napier:
Known for its stunning Art Deco architecture and beautiful coastal landscapes, the city sits on the Hawke's Bay, providing access to gorgeous beaches, hiking trails, and vineyards. The temperate climate means you can enjoy mild winters and warm, sunny summers, making it perfect for outdoor enthusiasts.
After the 1931 earthquake, Napier was rebuilt in the Art Deco style, which has since become one of the city’s defining features adding to the charm of the city.
Napier is located in one of the country's premier wine regions, known for producing excellent red and white wines.
Compared to larger cities like Auckland or Wellington, Napier offers a more affordable cost of living. Housing is generally more affordable, and everyday expenses like groceries, transportation, and utilities tend to be lower, allowing you to enjoy a comfortable lifestyle without the financial strain often associated with bigger cities.
Napier is known for its friendly and welcoming community. It’s a relatively small city with a population of around 60,000, giving it a tight-knit, small-town feel, while still offering many modern amenities. There’s a focus on work-life balance, and you’ll find plenty of activities to enjoy outside of work, from local markets to beach sports.
There are a good range of schools, from primary to secondary, providing excellent education for children.
From cycling along the coastline to swimming, kayaking, and fishing, you'll find the region is perfect for those who love outdoor activities. The nearby countryside offers plenty of opportunities for hiking and exploring, and it's not far from national parks and reserves.
Although it's a smaller city, Napier has a strong local economy, with opportunities in agriculture, horticulture, wine production, tourism, healthcare, and education. New Zealand's push toward sustainable business practices means there are also opportunities in green energy and eco-tourism in the region.
Napier hosts various cultural events and festivals, including the Hawke’s Bay Arts Festival, which showcases local artists and performers. The city also boasts art galleries and a vibrant arts community.
While Napier feels like a peaceful, laid-back town, it's not far from larger cities like Hastings and Taupō. Napier’s location also allows for easy travel to Wellington or Auckland by car or plane, making it convenient for both work and leisure.
If you value natural beauty, a relaxed lifestyle, and a strong sense of community, Napier could be a fantastic choice for both living and working.
24 November 2025
The Business Investor Work Visa is now open for experienced business people looking to invest in New Zealand, providing a pathway to
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